Your
Sponsorship Opportunity
Lane
Racing operates in the advertising market of supermodified racing,
one of the most popular forms of motorsports in the United States.
With the stable of 2 cars, Lane Racing offers a sponsor a unique
opportunity to present their products to a large audience of loyal
racing fans--fans who are noted for expressing their appreciation
and support for race team sponsors with customer purchases.
At
this time, Lane Racing is seeking a sponsor relationship to augment
our already existing race program-a relationship both durable
and exciting to both parties. With Rob and Dan's motivation
to win and the team's dedication to Supermodified racing, all
who participate are assured a satisfying experience.
Providing
a financial proposal, as well as a unique marketing program, this
plan will demonstrate how marketing centered around Supermodified
competition will greatly add to sales and recognition of your
company's name.
When
considering this program and the excellent exposure your company
will receive, you will notice that not only will the television,
radio and print exposure be ideal, but your company's name will
be seen by over 200,000 car trade enthusiasts and track side spectators.
When
following the ISMA Tour, we race at tracks in New York, New Hampshire,
Massachusetts, Connecticut, Ohio, Maine, Pennsylvania, Michigan,
and Ontario. This type of schedule gives us many opportunities
to promote your product. Here is a breakdown of anticipated
exposures for a typical season.
|
One Race |
$3,472.50
|
|
One Season |
$55,560.00
|
Sponsorship
Options
Package
#1- Primary Sponsor
- Car
and Hauler painted with sponsors name and logo
- Driver
and crew uniforms will carry sponsor patch
- Car
will be neat, clean and ready for all race events
- Sponsors
will be named in all press releases, interviews,winner's circle
activities, and put on web site.
- Sponsors
will be informed of all shows attended and the outcome of
races.
- The
car will be available for exhibition at the sponsor's business-
date to be confirmed ahead of time
- Team
will be exclusive with sponsor for season
- Multi
year contracts available
Package
#2- Secondary Sponsor
- Cars
and haulers painted with sponsor's logo and colors
- Drivers
and crew uniforms will carry sponsor patch
- All
else listed above applies, with the exceptions: Two Secondarysponsors
will share the car evenly and the first will have choice of
the area on the car for sponsorship coverage.
Package
#3- Associate Sponsor
- Car
Painted with sponsor's logo
- Drivers
and crew uniforms will carry sponsor patch
- All
else listed above applies, with these exceptions: Multiple
sponsors will share the car on a first come first serve basis
for coverage of sponsorship. Exclusivity is null and void
-
To
get more information on the sponsorship packages go
contacts page
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