Lane Racing operates in the advertising market of supermodified racing, one of the most popular forms of motorsports in the United States.  With the stable of 2 cars, Lane Racing offers a sponsor a unique opportunity to present their products to a large audience of loyal racing fans--fans who are noted for expressing their appreciation and support for race team sponsors with customer purchases.

At this time, Lane Racing is seeking a sponsor relationship to augment our already existing race program-a relationship both durable and exciting to both parties.  With Dan and Eddie's motivation to win and the team's dedication to Supermodified racing, all who participate are assured a satisfying experience.

Providing a financial proposal, as well as a unique marketing program, this plan will demonstrate how marketing centered around Supermodified competition will greatly add to sales and recognition of your company's name.

When considering this program and the excellent exposure your company will receive, you will notice that not only will the television, radio and print exposure be ideal, but your company's name will be seen by over 200,000 car trade enthusiasts and track side spectators.

When following the ISMA Tour, we race at tracks in New York, New Hampshire, Massachusetts, Connecticut, Ohio, Quebec, and Ontario.  This type of schedule gives us many opportunities to promote your product. 

Download Our 2012 Marketing Presentation Here (PDF)