Lane Racing operates in the advertising market of supermodified racing, one of the most popular forms of motorsports in the United States. With the stable of 2 cars, Lane Racing offers a sponsor a unique opportunity to present their products to a large audience of loyal racing fans--fans who are noted for expressing their appreciation and support for race team sponsors with customer purchases.
At this time, Lane Racing is seeking a sponsor relationship to augment our already existing race program-a relationship both durable and exciting to both parties. With Scott and Kyle's motivation to win and the team's dedication to Supermodified racing, all who participate are assured a satisfying experience.
Providing a financial proposal, as well as a unique marketing program, this plan will demonstrate how marketing centered around Supermodified competition will greatly add to sales and recognition of your company's name.
When considering this program and the excellent exposure your company will receive, you will notice that not only will the television, radio and print exposure be ideal, but your company's name will be seen by over 200,000 car trade enthusiasts and track side spectators.
When following the ISMA Tour, we race at tracks in New York, New Hampshire, Massachusetts, Connecticut, Ohio, Maine, Pennsylvania, Michigan, and Ontario. This type of schedule gives us many opportunities to promote your product. Here is a breakdown of anticipated exposures for a typical season.
| One Race | $3,472.50 |
| One Season | $55,560.00 |
Package #1- Primary Sponsor
- Car and Hauler painted with sponsors name and logo
- Driver and crew uniforms will carry sponsor patch
- Car will be neat, clean and ready for all race events
- Sponsors will be named in all press releases, interviews,winner's circle activities, and put on web site.
- Sponsors will be informed of all shows attended and the outcome of races.
- The car will be available for exhibition at the sponsor's business- date to be confirmed ahead of time
- Team will be exclusive with sponsor for season
- Multi year contracts available
Package #2- Secondary Sponsor
- Cars and haulers painted with sponsor's logo and colors
- Drivers and crew uniforms will carry sponsor patch
- All else listed above applies, with the exceptions: Two Secondarysponsors will share the car evenly and the first will have choice of the area on the car for sponsorship coverage.
Package #3- Associate Sponsor
- Car Painted with sponsor's logo
- Drivers and crew uniforms will carry sponsor patch
- All else listed above applies, with these exceptions: Multiple sponsors will share the car on a first come first serve basis for coverage of sponsorship. Exclusivity is null and void
Lane Racing 97
Copyright © 2007 Lane Racing. All Rights Reserved.