Marketing Facts

Motor sports is the fastest growing spectator sport in the United States.  Spectators get excited watching 24 brightly colored cars racing in close formation.  They cheer for their choice to win.  They wear racing attire with logos, and most importantly, they see your colors and logo on each lap!  The typical racing fan is male (78%), married (73%), 42 years old, a homeowner (81%), owns more than three cars per household, and has an income in the $35K-50K range.

Over 60 million fans attend motor sport events, with an additional 200 million TV viewers.  Motor sports events enjoy wide coverage from all three major networks, plus FOX, ESPN, ESPN2, NESN, Speedvision and more.  The percentage of sports viewers are household watching motor sports is virtually tied with NFL football, and higher than all other television sports programs, except NFL playoffs, and college bowl games.  

Most sports marketing programs have a fixed price tag and do not offer much flexibility.  A well-planned, integrated motor sports marketing program can be designed to fit within any budget.  Motor sports marketing programs are extremely flexible and can be developed to achieve specific business goals and objectives.

The percentage of fans that would be frequently choose a product involved with a race team is as follows:

For sponsors, racing is their entree into new markets, introduction to new consumers, a way to reinforce links to existing customers, and a way to entertain key trade clients in a highly charged, exciting atmosphere.

Motor sports is a dynamic, cost efficient solution that generates maximum results and return on investment.  An integrated motor sports-marketing plan, with specific goals and objectives, has proven to be one of the most effective ways to reach consumers.  Hundreds of major corporations, including several Fortune 500 companies have made motor sports a part of their marketing strategy.

Recent statistics have shown that motor sports fans are affluent, educated, upscale, brand loyal consumers.  Three out of four fans testify that they conscientiously purchase the products and services of businesses involved in motor sports.